Well.. Sort of. Here’s an interesting marketing lesson from my University days: A “style” is a specific category in the “Product Life Cycle” – a cycle in which can be demonstrated with a simple graph. Let’s say a product is launched and is considered to be in the “introduction” stage. Costs are high, profits are low, and operation is almost always at a loss. Once the introduction stage is over, the growth stage comes next – costs start to decrease, revenue rapidly increases, and profit starts to build. If the product succeeds, it will enter the maturity stage where profits continue to grow, and revenue remains constant. Costs are still declining, meaning this stage is where a business typically generates the most cash from the product. Then, after some time, the product enters the decline stage, at this point costs are actually increasing again, while profit and revenue decrease at a steady rate.
So that explains the life and inevitable death of a typical product. What about a style though, and how does this relate to photography you’re probably wondering?
A style starts out like a product. It emerges, it grows in popularity, but just like a product it will inevitably decline. The only difference is, it will come back. It almost always comes back. Do you ever see a photograph and think “too much editing, that doesn’t look natural at all”… Guess what, that was a style that went out of style. It might come back one day though, who knows.